A Muslim Fashion Shop: For Women With a Taste For Fashion

A  SHOP providing a wide range of imported Islamic apparel for Muslim men and women  has opened at Danga City Mall here.

Mohamad Hisham Hadi, 40, and his wife Norhaslinda Shukri, 40, the owners of the outlet, sell fashion that is in accordance with the teachings of Islam.

Among the couple’s favourite clothes are the jubah, which  are long garments.

They often make it a point to check out the different designs of Islamic apparel  online. This was how they discovered a popular United Kingdom brand, Lawung.

“My wife and I  bought some of the Lawung designs online, and wore it for Hari Raya Aidilfitri last year. We received so many enquiries and compliments about what we wore  that we decided to go into business selling these clothes along with other brands of Islamic wear,” said Hisham.

The Lawung brand of Islamic wear is already being sold in  13 countries, including the United States,  Germany, United Arab Emirates and France.

The name Lawung combines the Chinese words lao meaning old, and wung meaning king.

Lawung specialises in modern-looking “executive” jubah.

The couple’s boutique is called Dishdash  and was set up with a capital of RM20,000.

“At present, our shop is the only distributor of the Lawung brand of clothing in Johor Baru.

“The brand offers a wide range of designs that have been receiving a good response from customers,” said  Hisham.

The designs are made from quality fabric with high standards of stitching, giving it a mass appeal among young and old alike.

Hashim hoped Muslim men would be more open-minded about Islamic apparel, and not merely wear it when going to the mosque or surau.

Meanwhile, Norhaslinda said Dishdash Boutique is also an agent for the Silk Route and Abaya brands of Muslim women’s wear which is imported from the Middle East.

The boutique also sells Muslim prayer items and various local brands of thaub.

It is located at Lot 1-103, Level One, Danga City Mall in Jalan Tun Razak.